HCP ICONS
more than a team. a legacy.
WHAT IS HCP ICONS?
HCP ICONS is an exclusive, year-long photography experience created for selective Junior, Teen + Senior dancers who are ready to be seen as more than what they do on stage and want make an impact beyond themselves.
Throughout the 2026–2027 dance year, ICONS will step in front of the camera for 10 exclusive photography experiences, each designed to showcase a different side of who they are.
10 EXPERIENCES. ONE YEAR.
ONE ICONIC STORY.
READY TO BE AN ICON?
Be the first to receive the application August 24, 2026
WANT TO KNOW WHAT YOU'RE SIGNING UP FOR?
You're in the right place.
Keep scrolling to explore exactly what's included, how the experience works, investment details, requirements, and what you can expect throughout your year as an HCP ICON.
WHAT YOU GET
HCP ICONS is more than a year of photoshoots—it’s a year of becoming. Throughout the 2026–2027 dance year, ICONS will experience 10 exclusive creative photography experiences designed to capture the dancer, artist, and person they are becoming. From editorial concepts and movement photography to professional headshots, personal branding, performance imagery, and social media content, each experience adds something different to their visual portfolio. Along the way, ICONS will build confidence, explore their individuality, connect with other dancers, and use their influence to create an impact through our ICON Impact scholarship initiative.
By the end of the year, each ICON will have a complete visual story of this chapter of their life—plus a professionally designed album to hold onto long after The Final Bow.
Here's what your year includes:
YOUR ICONIC EXPERIENCES
✓ 10 Signature Photoshoots
From dramatic editorial concepts to traditional dance portraits, every session has a purpose.
You'll experience studio shoots, location sessions, creative concepts, movement photography, personal branding and more. No two experiences are designed to feel the same.
✓ Your ICON Yearbook
At the end of your ICON year, your favorite images will be brought together in a professionally designed keepsake album documenting your journey. From the first session to the final bow, your album will tell the story of your year as an HCP ICON. A chapter you'll be able to hold onto long after the dance year is over.
✓ ICON-only Experiences
You'll receive priority access to select HCP photography experiences, including special events, mini sessions and photo opportunities throughout the year. When something exciting is coming… ICONS HEAR FIRST
YOUR YEAR AS AN HCP ICON
✓ ICON-Only Shoots, Events + Perks
Throughout the year, you'll have opportunities created exclusively for the HCP ICON team including casting-ready headshots, social media content done for you and experiences designed to make your year even more memorable.
✓ Priority Scheduling + Communication
You won't have to wonder what's happening or fight for a spot on the calendar. HCP ICONS receive priority access to scheduling and communication throughout the year.
✓ Private Icon Parent GroupMe
A private space to stay connected, get updates, share excitement, and make sure everyone knows what's coming next.
2026-2027 PHOTOSHOOT CALENDAR
Mandatory Sessions
September 19 | Meet the ICONS + National Dance Day at Studio Cay
January 10, 2027 | The ICON Impact Media Day
Optional ICON-only sessions
October 10 | Halloween Editorial at Studio Cay
November 14 | Peristyle Portraits at City Park
December 11 | Secret Santa + Holiday Session
January 30 | Royalty Editorial at the Old State Capitol, Baton Rouge
March 6 | St. Patrick’s Day themed Studio session
March 26-27 | Sunset Sessions
May 1 | Studio Editorial (TBA)
June 5 | The Final Bow individual season’s costume individual sessions
. July 10 | The Next Gen: Bring a Friend
Calendar is subject to change. Dancer conflicts considered.
The ICON IMPACT
YOU WERE GIVEN AN OPPORTUNITY. NOW HELP GIVE ONE AWAY.
Being an ICON isn't just about being seen.
It's about understanding that your influence can be used for something bigger than yourself.
Throughout the 2026–2027 dance year, HCP ICONS will come together to raise funds for one deserving dancer to receive a dance scholarship — helping make dance training more accessible to a dancer who may not otherwise have the opportunity.
And because every dancer deserves to feel celebrated, the scholarship recipient will also receive a full photography experience with Heidi Cay Photography.
ONE DANCER.
ONE OPPORTUNITY.
A WHOLE LOT OF IMPACT.
YOU DON'T HAVE TO DO IT ALONE.
You won't be asked to organize a fundraiser.
You won't have to create a campaign. You won't have to figure out what to post.
I've got that part.
During our Philanthropy Media Day, I'll create a collection of ready-to-share photos, videos and social media assets for each ICON. Throughout the year, you'll simply share the campaign at designated times and help spread the word.
Your job is simple:
USE YOUR VOICE. SHARE THE STORY.
HELP US GIVE A DANCER THEIR YES.
Because sometimes making an impact doesn't require a huge gesture.
Sometimes it just requires you to share something with the people who already listen to you.
The Year of a Lifetime Awaits
PROGRAM REQUIREMENTS
Must be at least 11 years old by September 1, 2026
Must be intermediate-advance skill level in dance.
Must be in good academic + behavioral standing with school + studio
Must maintain positive, appropriate social media habits
Must post + tag HCP a minimum of 5 times throughout the dance season.
Must attend all mandatory sessions (see calendar above)
Must represent Heidi Cay Photography with kindness, inclusivity, and professionalism.
PROGRAM INVESTMENT
$2197 total
• $250 deposit required upon acceptance goes towards total.
• Remaining balance can be broken into 1–10 payments
• Deposit + payment plan details emailed upon acceptance
HCP ICONS is for dancers who:
Are entering a Junior, Teen or Senior age/category for the 2026–2027 dance year
Love being creative and in front of the camera
Are excited to try concepts outside of traditional dance photography
Want professional images for dance, auditions, casting and social media
Are willing to show up, participate and have fun
Want to be part of a creative community
Are comfortable representing Heidi Cay Photography with kindness and professionalism
Want to use their influence to make a positive impact
You don't have to be the most experienced dancer in the room.
You don't need thousands of followers.
You don't have to be fearless.
YOU JUST HAVE TO BE WILLING TO SHOW UP AND BE SEEN.
WHO SHOULD APPLY?
HOW TO JOIN (DEADLINE: SEPTEMBER 6, 2026)
STEP 1 Submit the Inquiry Form.
Click “Apply Now” below and fill out the form so I can get to know you and your school.
STEP 2 Receive Your Application Email
This email includes program details, expectations, full application questions, and the parent permission form. Applications are due September 6, 2026.
STEP 3 Acceptance Email
If selected, you’ll receive an acceptance letter, contract, deposit link, and access to the ambassador GroupMe chat.